Lawn Care Search Results Explained Infographic
Below you will find an infographic we made to explain what you are seeing in Google’s search results when someone is searching for a lawn care service.
In this example, the search query we used to generate these results was ‘lawn care companies in Cincinnati.’
Below the infographic, we tell you more about each area of the search results.
Google Local Services Ads Will Be Displayed At The Very Top of the SERPs
By the way, SERPs is an acronym for ‘search engine results pages.’
Google Local Services Ads are currently located at the very top of the SERPs. Google changes the positioning of various elements within the SERPs over time. As of right now in 2021, if you want to be at the very top of Google’s SERPs you must be signed up for Google Local Services Ads which required proof of insurance and passing a background check(s).
Since the 3 businesses shown have the “Google Guaranteed” note along with the green checkmark, we know these companies are paying for Google Local Services Ads, not using the free version. Since 3 companies on paying for Google Local Services Ads in the Cincinnati geographic region, Google will not show a free listing at this time.
Sign up for Google Local Services Ads if you want your lawn care business to appear in this section of the search results.
Google Search Ads
Google Search Ads are text-based ads found towards the top of the search results. We know these companies shown here are using Google Ads or they wouldn’t be in this section of the search results.
Google typically shows 3 search ads at the top of the search results but they could show 0 ads or up to 4 here.
Run Google Search Ads if you want your lawn care business to appear in this section of the search results.
The Map Pack
All data found in the Map Pack is pulled from these businesses’ Google My Business Profile. This tells us they have at least claimed and verified their GMB listing.
These are ‘free’ listings!
Optimize and stay active on your GMB profile and collect reviews if you want your lawn care business to appear in this section of the search results. Making other SEO optimizations on and off your website can boost the performance of your GMB as well.
Organic Search Results
The organic search results are the bulk of the search results. Most often Google shows 10 web pages in the organic search results.
These are ‘free’ listings!
Focus on SEO if you want your lawn care business to appear in this section of the search results.
More Google Search Ads
Often times Google will stick more ads below the organic results because that is how they make the majority of the billions of dollars they generate each year.
Related searches can provide keyword insight and let you know which keywords you may want to create content for on your website.
Page 2 and Beyond
This is where you can hide your dead bodies! Ain’t nobody looking at page 2 of the SERPs! 🤣
Let’s Rank Your Website!