Google and Bing’s tools provide valuable insight to lawn care companies
The best part about Google and Bing’s tools is that they are completely free to use. Since there is no cost and the data provided within them allows you to use data specific to your website to further optimize it over time, the value is huge and it is silly not to connect.
Let’s Connect Your Website To Google And Bing
It is important to get connected to Google and Bing right when your website is published because it takes months to collect enough data to provide you with enough data to make educated decisions on how to improve your website’s performance.
Google and Bing Offer Free Tools For Lawn Care Website Owners
With the exception of the cost per click associated with running ads, all other Google and Bing’s tools for webmasters are free to set up and use.
It is incredibly important all of the analytic collection tools are set up soon after your lawn care website is published so you can start making educated decisions to make it perform better over time.
Google Analytics allows lawn care companies to gain better insight as to how website visitors are finding and browsing their website. Of course, this will only happen if you set up Google Analytics in the first place!
You can identify popular pages, where people found your website before going to it, how long they stay on your website, how many pages they view, and much more.
You can also set up goals and conversions along with audiences in Google Analytics which can boost the results you get from running Google Ads.
Google Search Console
Connecting Google Search Console is often overlooked by lawn care businesses and less-than-competent SEO services that target lawn care companies with their services. Not connecting to Google Search Console is a huge mistake! Here is why…
Google Search Console will notify lawn care business owners of technical issues with their website which may be keeping all search engines including Google from understanding your website properly.
Our favorite part of Google Search Console is how it shows you the exact search queries people type into Google when Google displays your website in the search results. This is exactly the information an SEO service like us needs to determine what should be done to produce more of the desired results when a potential customer is searching for a lawn care company in your local service area.
If you tried Google Ads and didn’t get results for your lawn care business, the ads were not set up properly. Period.
Google Ads work like a charm for lawn care companies. The cost per click is often $3 or less and with proper targeting plus properly set up keywords and negative keywords, only potential customers will ever see your ad in the search results.
We recommend a minimum of $150 per month budget for a lawn care company wanting to grow.
Google Local Services
Google Local Services is a new variation of Google Ads for certain types of local services which includes lawn care companies. Tree services and pest control companies are also eligible.
The only option someone searching on Google has when viewing Google Local Services is to call the business. Each call costs $12 or more depending on your service area but bogus calls are free. A bogus call would be someone wanting a service you don’t offer or someone outside your service area.
The awesome thing is, you may be able to tap into the benefits of Google Local Services for free! Google will always show 3 businesses in the search results if they show Google Local Services at all. So, if 3 businesses are not signed up, it will never show. If 2 businesses are paying for the calls and you are the 3rd business using the free version of Google Local Services, then you pay nothing and get a ton of exposure at the very top of the search results!
Google My Business
Arguably the most important tool offered by Google or Bing for lawn care companies.
We have an entire page to cover the benefits of Google My Business for lawn care companies, but GMB also collects analytic data.
Google My Business has a dedicated section called insights. You can see some data in this area while logged into your GMB. You can get even more data by exporting this data to a CSV file.
Bing Places is “Bing’s version of GMB.”
By claiming and verifying your Bing Places listing you put your lawn care business Bing Maps. The major difference between Google My Business and Bing Places is that Bing Places does not allow customers to leave lawn care businesses reviews on Bing. So, Bing sources your reviews from other authoritative websites where customers can leave your business reviews such as Facebook and Yelp. This is why creating your major citations is so important.
Bing Webmaster Tools
Bing Webmaster Tools has proven to be surprisingly useful to us optimizing lawn care business’s websites for search engines. Bing Webmaster Tools is sort of a mix of Google Analytics and Google Search Console with some data neither of Google’s webmaster tools includes.