Directory Listing Really Benefit Lawn Care Companies
Not only will new leads contact you from your listings on these major directory listing websites, but your SEO will also benefit as well.
Search engines index the web. They literally know what is on every page of every website that gets a decent amount of traffic. Creating your page on these authoritative websites adds to the credibility of your lawn care business as far as the search engines are concerned.
Let’s Create, Verify, and Fully Populate Your Directory Listings
At a bare minimum, you want to have the citations noted out on this page for your lawn care business. Over time you should build out many more citations on smaller directory sites, even if you have never heard of those websites before!
We charge a nominal rate to create these profiles properly. After we square away the key citations, we recommend building out 15-20 more quarterly. Eventually, you will want to submit your business to the data aggregators.
Directory Listings For Lawn Care Companies
Like many other types of local service businesses, lawn care companies can get a lot of extra exposure on the internet by creating, verifying, and fully populating directory listings for their business.
The major directories, also called citations, listed below are the home important no-cost listings for lawn care companies specifically.
Set Up Directories To Solidify Your Lawn Care Business’s NAP
The main purpose of creating, verifying, and fully populating directory listings is to provide your business’s NAP, or name, address, and phone, on other authoritative websites. You want 100% consistency in this data for your lawn care business online.
They also help make your service area more clear to search engines along with verifying other data that should be consistent such as your hours, services offered, and service area.
Yelp is important to set up for lawn care companies because consumers really do search for local businesses on Yelp and trust Yelp reviews.
We don’t recommend paying Yelp under any circumstances! We simply want to get the free listing here. Getting reviews on Yelp can allow them to be shown for your business when people are searching on Bing.
Formerly Angie’s List, now Angi.com, Angi is another platform where customers can find your business and request a quote.
Nextdoor is great to reach people hyper-local to your business.
The BBB is a dinosaur at this point but many older consumers still use the BBB regularly when searching for a local business they can trust. We recommend getting a free listing to start and consider paying for BBB accreditation as your business and revenue grows.
Facebook Business Page
Facebook is obviously a social network, not a directory listing site. Nonetheless, it allows a lawn care business to populate their profile much like directory listing sites do.
With the enormous reach of Facebook, every lawn care business should create a Facebook business page even if they don’t plan on being active on it.
Apple Maps For Commercial Locations
Reserved only for businesses with a commercial address, Apple Maps is how you put your business on Apple Maps. With how popular iPhones, iPads, and Mac computers have become, this is one that can really benefit your business if you do have a commercial address.
There Are Many More Valuable Citations For Lawn Care Companies
Noted on this page is the ‘short list’ of key citations. There are literally hundreds more you can claim. These include websites like Mapquest, Hotfrog, Manta, YP.com, and on and on. Then there are the data aggregators.
If you don’t know what we are talking about, it sounds like you need to hire us!